Today's unfortunate hindi lyric and branding case study

by sidin in ,

Busy busy day. Lots of work in the office and then the final after. So not enough time to whip up a post of any substance. But nonetheless two titbits that might get the thought process moist as the day goes on: 1. Spare a thought for the south indian friend who listens to the song from Darling and is scandalized:

"Aa khushi se khud khushi kar le!"

Obviously right? Is there any other emotion when you're... you know...

2. Spotted on a shopping trip to Pheonix Mills. Every weekend the missus and me drive away to Phoenix Mills, walk up to the Marks & Spencer's showroom, sigh for a few moments, and then zip around it and all the way upto the Dollar Store next to Phoenix Mills.

This weekend we spotted this example of astounding, by which I mean ridiculous, branding. The product is a hair vitalizing shampoo with Vitamin E and Panthenol. (I never use shampoo without Panthenol for your information.)

And what do the geniuses decide to name it?



Now be a darling, take the afternoon off and go watch the match. I'll be at Sport Bar @ Phoenix Mills if anyone's wondering.