Today’s unfortunate hindi lyric and branding case study
Busy busy day. Lots of work in the office and then the final after. So not enough time to whip up a post of any substance. But nonetheless two titbits that might get the thought process moist as the day goes on:
1. Spare a thought for the south indian friend who listens to the song from Darling and is scandalized:
“Aa khushi se khud khushi kar le!”
Obviously right? Is there any other emotion when you’re… you know…
2. Spotted on a shopping trip to Pheonix Mills. Every weekend the missus and me drive away to Phoenix Mills, walk up to the Marks & Spencer’s showroom, sigh for a few moments, and then zip around it and all the way upto the Dollar Store next to Phoenix Mills.
This weekend we spotted this example of astounding, by which I mean ridiculous, branding. The product is a hair vitalizing shampoo with Vitamin E and Panthenol. (I never use shampoo without Panthenol for your information.)
And what do the geniuses decide to name it?
Voila!
Now be a darling, take the afternoon off and go watch the match. I’ll be at Sport Bar @ Phoenix Mills if anyone’s wondering.
Tried booking a seat at Sports bar , but was told a fat mallu had booked all the seats!!! Hmpppph!
What your saying maaan? There’s some exhorbitant cover charge as well. Us broke junta are looking for some other place to watch the match and ‘fenny Mellus’
india’s won!…and how!! looking forward to ur expert comments!
About the lyrics..You’re a Moron, what’s wrong with you?
Idiot…bloody south indian…
Sports bar!! :(( I didnt get a seat!!
Dont even get me started on the subject of hindi lyrics. Did some ‘independent research’ on a few sites hosting english translations of hindi lyrics & found this:
1. From 1942 a love story
Kuch na kaho, kuch bhi na kaho
Don’t say anything, don’t say anything at all
(Kitne gehre halke shyaam ke rang hai chhalke
How many deep and gentle colors of the evening have spread
Parvat se yun utre baadal jaise aanchal dhalke) - 2
From the mountains rise the clouds like a sari’s hem…
ahem ahem
2. Some vague movie called aap mujhe ache lagne lage
–MALE–
(Tum to saagar jaisi lag rahi ho
You seem like the ocean
Mere dil mein pyaas hai) - 2
In my heart is thirst
–FEMALE–
Kya pyaas hai, ehsaas hai
What thirst is there, what feeling
Khulke yeh batlaaiye
Openly tell me this
Hum to bahut naadaan hai
I am very naive
Kuch aap samjhaaiye
You explain a little
bas - abandoning search for tonight but assure you, there is enuff out there to keep one entertained for hours
THE LYRICS.my thgts excatly.
and placenta is classic.
I lived in Mumbai for a year, and returned to bangalore two months ago. As i worked at PCP, I walked over to the Sportsbar at Phoenix every W’day/Friday/Saturday.By myself i have had plenty of beer and watched many a game. Suresh and Lawrence, couple of the attendents there, who are from mangalore, almost adopted me, and ensured that I got seating no matter how crowded it got. That place kept me going in that city. I can well imagine how the place must have been during the match. Lucky you.
Seriously - no ones Urdu anymore?
Khud’k'ushi = suicide.
Khud Khushi = self pleasure = ahem…
heh heh
ephedra diet pills…
news…
[...] see if I can take some interesting, bloggable photographs. Avid readers will remember the infamous “Not so good name for a product to be put in your hair” photo I grabbed while at the Dollar Store last [...]