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    Today’s unfortunate hindi lyric and branding case study

    Busy busy day. Lots of work in the office and then the final after. So not enough time to whip up a post of any substance. But nonetheless two titbits that might get the thought process moist as the day goes on:

    1. Spare a thought for the south indian friend who listens to the song from Darling and is scandalized:

    “Aa khushi se khud khushi kar le!”

    Obviously right? Is there any other emotion when you’re… you know…

    2. Spotted on a shopping trip to Pheonix Mills. Every weekend the missus and me drive away to Phoenix Mills, walk up to the Marks & Spencer’s showroom, sigh for a few moments, and then zip around it and all the way upto the Dollar Store next to Phoenix Mills.

    This weekend we spotted this example of astounding, by which I mean ridiculous, branding. The product is a hair vitalizing shampoo with Vitamin E and Panthenol. (I never use shampoo without Panthenol for your information.)

    And what do the geniuses decide to name it?

    Voila!

    Placenta

    Now be a darling, take the afternoon off and go watch the match. I’ll be at Sport Bar @ Phoenix Mills if anyone’s wondering.

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    This entry was posted on Monday, September 24th, 2007 at 2:30 pm and is filed under Miscellany, Round and About. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    • Andy
      Khud Khushi = self pleasure = ahem...

      heh heh
    • Pam
      Seriously - no ones Urdu anymore?
      Khud'k'ushi = suicide.
    • I lived in Mumbai for a year, and returned to bangalore two months ago. As i worked at PCP, I walked over to the Sportsbar at Phoenix every W'day/Friday/Saturday.By myself i have had plenty of beer and watched many a game. Suresh and Lawrence, couple of the attendents there, who are from mangalore, almost adopted me, and ensured that I got seating no matter how crowded it got. That place kept me going in that city. I can well imagine how the place must have been during the match. Lucky you.
    • maya
      THE LYRICS.my thgts excatly.
      and placenta is classic.
    • Amarjeet
      Dont even get me started on the subject of hindi lyrics. Did some 'independent research' on a few sites hosting english translations of hindi lyrics & found this:
      1. From 1942 a love story
      Kuch na kaho, kuch bhi na kaho
      Don't say anything, don't say anything at all

      (Kitne gehre halke shyaam ke rang hai chhalke
      How many deep and gentle colors of the evening have spread
      Parvat se yun utre baadal jaise aanchal dhalke) - 2
      From the mountains rise the clouds like a sari's hem...

      ahem ahem

      2. Some vague movie called aap mujhe ache lagne lage
      --MALE--
      (Tum to saagar jaisi lag rahi ho
      You seem like the ocean
      Mere dil mein pyaas hai) - 2
      In my heart is thirst

      --FEMALE--
      Kya pyaas hai, ehsaas hai
      What thirst is there, what feeling
      Khulke yeh batlaaiye
      Openly tell me this
      Hum to bahut naadaan hai
      I am very naive
      Kuch aap samjhaaiye
      You explain a little

      bas - abandoning search for tonight but assure you, there is enuff out there to keep one entertained for hours
    • Sports bar!! :(( I didnt get a seat!!
    • Baapu
      About the lyrics..You're a Moron, what's wrong with you?

      Idiot...bloody south indian...
    • artmunky
      india's won!...and how!! looking forward to ur expert comments! ;)
    • What your saying maaan? There's some exhorbitant cover charge as well. Us broke junta are looking for some other place to watch the match and 'fenny Mellus' :-)
    • Tried booking a seat at Sports bar , but was told a fat mallu had booked all the seats!!! Hmpppph!
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