Random Post: Nope they still don't get it
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    Entre Pray Noors

    Howdy people!

    While I am back in Mumbai after a brief London trip, and preparing notes on the trip as we speak, I also want to quickly drop in a post about two little startups that might interest you.

    The first is a wonderful little coffeeshop/gaming joint type thingie that two dear friends have launched in Bangalore. Brewhaha has opened to rave reviews (google it) and Mansur and Frodo have done a cracking good job of it I hear.

    They have a little website shaping up here.

    Incidentally there is a little bit of a story behind the name Brewhaha. Frodo and I were both co-summer-interns at a company here in Mumbai all those years ago. In 2004 I think…

    This was just after I had written that South Indian Men post. We were cabbing down Marine Drive one afternoon when Frodo and I got talking about alternate careers that we might be good at. Advertising and branding seemed interesting options and we started making names for imaginary things.

    (At the time we had no great hopes of converting our internships into jobs. I really didn’t see myself making a career selling Hernia meshes.

    No, don’t ask.)

    Brewhaha was something I came up with for a stand-up comedy and beer place. Sitting in that cab.

    We promptly forgot all about it and life took us separate ways.

    And then years later they quit their jobs and decide to open a cafe. The rest is recent history.

    So drop in at their place at Koramangala and say hi for me will you? I am sure they will drop in a little extra whipped cream in your affogato. Or something. And yes spend lots of money please.

    The second website is an interesting customized T-shirt design company that does it all online. Click here for Dilsebol. Ravi Kumar will be glad for you to give it a shot and give him feedback as well.

    Hmm. That is two good deeds in one day.

    As for me I think I will crawl back into my cave and go back to my writing and things. It has been a pretty hectic few weeks and I am thoroughly exhausted.

    See you guys over the weekend.

    Ciao.

    p.s. Both of the above didn’t pay me to do this. I don’t normally do this. And yes they are all IIMA alum. But please don’t hate them for that. Now I will get back to wolfing down these wonderful cakes. After all I don’t care if I gain weight. I have hundreds of tshirts in all sizes.

    p.s.s. Yes I can do branding as well.

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    • SS
      i know this is an old blog .. but i read it today.... i don't know how Brewhaha is doing now but the name is certainly not original. It's been copied/borrowed from a coffee chain in the U.S
    • Ananya
      Sidin..Can you please give me the contact details (mobile numbers) of the guys who own Brewhaha! I work with Titan and Need to check with them on some tie-up deals!
      Need it asap!! Please help!!
      Thanks a bunch!!
    • Anon
      You should take criticism constructively, otherwise you wouldn't have removed my comment. You know what I am referring to. Anyway keep it up dude.
    • Very neat. I've become a Board Game aficionado off late, and this seems like a place I might actually like to spend time at (yes yes, and in keeping with your directions, spend tons of cash too) . Wonder if they have Settles of Catan...
    • If they email me, I can get them to start an AdWords account and then the people of the world will visit Brewhaha. (Which on one of my trips to Bangalore, I absolutely fell in love with.)

      Yes, I can do branding as well. :D

      PS: How do I get blog updates from your new blog now? RSS Feeds and all that?
    • AI
      Hi Sidin,


      been to brewhaha actually. I liked the concept but there is a tiny flaw in execution. Well see the board games require you to spend a lot of time in the place, but the place isn't stocked with comfy furniture. Really hard un-comfy chairs. They need to put a lot more bean bags/couches there to make people spend more time. Service is also comme si comme sa. Since you know the guys who run the place, thought I'd share my $.02



      Love your blog, am a big fan :)
    • Scribbler
      Two things: 1. Interns cabbing it down Marine Drive... rich interns, I must say!
      2. Brewhaha also happens to be a major chain, it would seem, in the US (Google it!). Is this also part of that or is this standalone? I know how you came up with the name, but was that coincidence or plan?
    • This-is-not-my-name
      hey Sidin


      I have seen Brewhaha..with the purple big board..I must say it is really noticeable (it has to be ..guys its right next to Jyoti Nivas College..now does that motivate u ;) ..)

      Will sure drop-in thr and say ur 'Hi' to them..(hope they will give me the coffee for free )

      oops m I too doing a brand promotion thingie here :)))



      Love ur blogs

      Shilpa
    • Dewdrop
      I had been to brewhaha and like that place a lot!!!
    • Smith
      MBAs doing meaninful things....my my.....what is going to happen to this world? pigs will fly (oh wait...air deccan's got that covered with their air-buses)....
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